An iconic photograph flooded the internet this week of a couple kissing on the ground in the middle of a riot in Vancouver after the Stanley Cup final between ice hockey teams the Vancouver Canucks and the Boston Bruins. You can see the photograph and read the story here
Twitter is awash with the story – there’s a hashtag #kissingcouple, and a new twitter account (which may, or may not be them) @kissingcouple. Today, the Irish Examiner report that the couple have hired a PR firm Markson Sparks to handle their public relations in Australia, with Max Markson saying "It’s a $10 million branding exercise. If you had something he could endorse it would be amazing. It would be good if he drank Red Bull."
Like the thousands tweeting, this powerful picture touched me. It speaks directly to the heart–to the often unspoken desire of all of us to protect and comfort the one we love. This moment captured in time has touched so many because In the midst of chaos, the couple’s entire attention and focus is on each other.
In the secret heart of all of us, we want someone to care. Someone to offer comfort. Someone to love.
The moment in time that has thrust the kissing couple into the world spotlight may be exploited to endorse products in the future. But the deep emotions it sparked in those who see this photograph—and allow themselves to believe what they see—aren’t diminished by that. It strikes a worldwide nerve. Highlights a universal truth. In the midst of chaos, we all want someone to protect us. To care. To love.
I wish them all the best.